Amit Malviya, a key figure in Indian politics, has been leading the Bharatiya Janata Party's (BJP) foray into digital and social media strategy. With a background in commerce and an MBA, he began his political journey with the Akhil Bharatiya Vidyarthi Parishad (ABVP) and quickly became a pioneer in utilizing digital media for political campaigns.

As the national head of the BJP’s IT department, he has been instrumental in modernizing the party’s communication approach, engaging with the public, and driving the party's narrative across digital platforms.